The engagement rate on Instagram is always elusive. How can you increase your engagement rate, or why does it even matter to you, if you haven’t thought about it before? As of the beginning of this year, Instagram engagement rates have been dipping for everyone as well. As of right now, a satisfactory engagement rate is one to four percent, but the overall average is around two percent.
Follow Other Accounts and Interact with Them
It is vital that you engage with the accounts of others in order to increase your engagement rate. You can engage with others by commenting or liking their posts, whether from your followers or from pages you enjoy or would like to follow. Getting your followers to engage with your posts will increase your engagement rate. A great way to improve your engagement is to buy Instagram auto likes for your content and make more users spend time on your content. It is also common for new followers to wish to engage with each other. The algorithm in Facebook displays your new followers’ multiple posts when they first follow you (probably due to your great, captivating content). In doing so, they will be able to see what you post and interact with you as well.
Generate user-generated content
A UGC is a helpful tool for increasing engagement with your posts. Moreover, UGC is seen as more relatable and trustworthy than branded content because it was not created by your company.
By including User Generated Content in your content strategy, you are encouraging your followers to help with your marketing efforts. Chances are that when you share their posts, their audience will be proud to hear that you highlighted their work. A UGC is an effective strategy for boosting engagement.
You should consider using hashtags if you have not yet done so. Hashtags are the best way for you to get in front of potential followers because they are an effective way to get your content noticed. Before you start posting anything you think of with any hashtag you can think of, let me give you a few tips on how to go about this. The first thing you need to know is Instagram allows you use 30 hashtags per post, so be sure to use them all. If you want to increase traffic and visibility, you should probably incorporate all of these components into important posts. There is no requirement that you implement all of these strategies on every post, however, for important posts you want to have a high amount of traffic and visibility you will probably do so. Just make sure you choose relevant hashtags when posting on social media.
Make sure you are using hashtags that your audience will search and use, so you can get results faster. Run with hashtags that are relevant to your community or industry and do not have too many postings already. Be creative with your hashtags, even if they are a little off from what you normally use to communicate. No one can predict who might come across your posts and be interested.
Employ call to action (CTAs)
Is there a call-to-action in each of your posts? In addition to asking your followers to take action, you can also include simple inquiries like “check out the link in my bio to join my email list” or “double tap if you agree”. If all you are trying to do is drive engagement with your existing audience, asking them to like, comment, or save your posts seems like a logical step. You should also include some CTAs in your Instagram stories (if you are using them). There is more to engagement in stories than just comments, although those are important because they allow you to interact with your followers and formulate relationships. You may also want to consider including interactive elements in your Instagram stories such as question boxes, polls, quizzes, swipe-ups, and other interactive features. In order to ensure your brand’s success, ask your followers for their thoughts, opinions, advice, or whatever you deem appropriate.